Why You Should Keep Your LinkedIn Profile On Point

Why You Should Keep Your LinkedIn Profile On Point

What have you done for your LinkedIn lately? Whether you realize it or not, it’s an important question. When was the last time you posted an update or updated your headline or added an achievement to your profile? Because having a presence on LinkedIn is an important part of keeping your personal brand visible and your career on the rise.

The online professional network started before Twitter or Facebook to connect professionals in a meaningful way. And it’s worked. Because according to recent statistics, the social network has over 610 million users—almost half of those users make $75,000 a year—almost 30 grand over the national average.

If you’re on LinkedIn already then you’re in good company. 63 million decision-makers and 90 million senior-level influencers use LinkedIn, along with 92% of Fortune 500 companies.

And in case you still need more reasons, here are 3 reasons to keep your LinkedIn profile current and active:

Keep your personal brand current.

If you’re looking to build your personal brand then LinkedIn is the perfect platform. The professional network lets you increase your visibility and establish credibility with members of your professional community. Stay connected to an expansive network of contacts with exposure to their community (2nd connections). With your LinkedIn summary you can create an interactive experience of the brand that is you—packed full of videos, photos and relevant articles.

Keeping your profile current is important to your brand and to letting everyone know where you are on your career path—every step of the way.

Make your top search results pop.

Ever googled yourself? If you’re looking for a new position or just building out your professional network then other people are searching for you on google too. Even emailing a new colleague or business partner can instantly result in a new search of your name.

Ranking on Google’s first page isn’t easy, but LinkedIn is a powerful network with a robust domain ranking. And that’s why it’s usually easier to get your LinkedIn profile to rank on Google than your online portfolio or personal website.

Your LinkedIn profile is the first thing a prospective employer will see online. Updating your LinkedIn profile can make you stand out from other applicants, while instantly boosting your search results. Not bad, right?

Harness the opportunities you can’t find on any other network.

Networking on LinkedIn and keeping your profile up-to-date can bring new opportunities your way. It keeps you top of mind in front of your connections, even if it’s their connections that are looking for someone just like you to fill a dream job. According to a recent survey, 85% of all jobs are filled via networking.

Every share and every new connection is a new possibility.

Still not convinced? According to the survey, active job candidates represent between 5 and 20% of the total talent market, about 15-20% are “tiptoers” and about 65-75% are passive candidates. Just having an active and polished presence on LinkedIn gives you edge with an audience of potential hiring managers, recruiters and colleagues who can speak to your professional abilities.

Show Your LinkedIn Some Love

Don’t wait any longer, get back to your LinkedIn profile so you can give it the updates it deserves to position you for success and show your network what makes you amazing.

Meet the Author

Evelyn Vega is the Founder and President at Staffing Strong and the Past President of the Phoenix American Marketing Association. Since 1999, she’s made her career about supporting her clients in building meaningful careers and partnering with businesses in finding quality hires. In her free time, Evelyn sits on various advisory boards and enjoys practicing on her drum kit!